Welcome to 540 Strategies
Business Plans & Marketing Strategies for Heart-Centered Entrepreneurs
Welcome to 540 Strategies
Business Growth Systems for Heart-Centered Entrepreneurs Who Want Aligned Success
Strategic Business
Growth Consulting
Magnetic Marketing Systems
Done-For You Lead Generation
Online Training
& Courses
Feeling Overwhelmed Trying to Grow Your Business
There’s a lot to running a purpose-driven business — but it shouldn’t feel so chaotic. Without a clear strategy and proven system, it’s easy to spin your wheels.
Unpredictable Cashflow?
Money’s coming in, but it’s inconsistent or immediately going out. You’re pouring into your business — but not getting paid like a CEO.
No Clear Growth Path?
You see the big vision — but the steps to get from where you are to where you want to be feel fuzzy, confusing, or downright overwhelming.
Stuck in Start-Stop Cycles?
You’ve got half-finished ideas, scattered projects, and a to-do list that never ends — yet you rarely feel truly accomplished.
Running on Empty?
You’re juggling client delivery, content creation, and sales — and it’s exhausting. You’re showing up everywhere but still not gaining momentum.
Low Client Pipeline?
The pressure to “go get clients” is real — but without a system, every Monday feels like starting from scratch.
Delayed Action?
You know what to do, but it feels heavy. The days blur together with minimal progress and lingering frustration.
It’s Time to Get a Clear, Simple Plan That Works.
We’ll help you design a step-by-step strategy —
so you can grow with confidence,
clarity, and ease.
Create Financial Freedom, Flexibility & Cashflow
You started your business for freedom, impact, and purpose — not to feel stuck, stressed, or spinning in circles. With the right plan, all that can shift.
Gain Crystal-Clear Focus
Reconnect your vision. Build a business growth plan rooted in clarity, alignment, and ease – not hustle – and attract more clients effortlessly.
Build Lasting Client Stability
End the feast-or-famine cycle.
Use a proven system to attract clients consistently and automate your marketing in a way that feels authentic.
Feel Secure & Supported
Enjoy predictable revenue, a full client pipeline, and peace of mind — knowing you’re growing a business that actually supports your life and purpose.
Let's create a step-by-step plan to grow your heart-centered business
Jaime Ellithorpe
Founder of 540 Strategies
“I know what it feels like to stare at a blank computer screen, feeling unsure what to do next. There are so many things to do and think about when growing a heart-centered business. The secret to achieving your goals and dreams (instead of spinning your wheels without really making progress) is to have a step-by-step plan and a marketing strategy so you know exactly what to do to grow your business.”
Linda Barutha
Evergreen Marketing Strategist easy-evergreen.com
“The conversations I have had from LinkedIn people yesterday and today have been AWESOME!! Now I have to carve out time to write up some proposals for these people!! Yay!!”
Linda is a Client in the Connect2clients Program
Paula D'Arrigo
Coach, Magnify Me
"My frustration with marketing was overwhelming because there are so many things you have to think about. The Client Attractor Blueprint course was on point. It gave me every step I needed."
Paula is a client in The Client Attractor Blueprint program
Twila Henderson
Chiropractor, Brain-Body Connection
"I was stressed and overwhelmed when I started working with Jaime. She helped me create a plan to grow my business and helped me stay focused. I'm now able to bring on an associate, and I'm reaching the goals I've always wanted."
Twila is a business coaching client
Make Your Business Vision Real — With a Plan That Works
We Help Heart-Centered Experts Turn Their Vision Into a Scalable Business
Whether you're leading a consultancy, serving clients with specialized expertise, or running a professional services firm — we help you grow with strategy, systems, and soul.
Who We Serve:
Consulting &
Professional Services
- B2B consultants, executive coaches, leadership advisors, and niche service providers ready to build scalable systems and attract right-fit clients
Creative & Knowledge-Based Entrepreneurs
- Brand strategists, trainers, and fractional experts growing their thought leadership and offer ecosystem
Purpose-Driven
Business Leaders
- Founders, firm owners, and mission-led executives building businesses that align with their values and vision
Your Blueprint for Sustainable Business Growth Starts Here
Step 1
Schedule a Call
Tell us more about your business, and let’s uncover what’s keeping you stuck, clarify your goals, and create your ultimate vision.
Step 2
Get a Strategic Growth Plan
We’ll co-create a personalized roadmap designed to align your offers, systems, and visibility with your goals.
Step 3
Grow with Confidence
With our team beside you, you’ll implement your plan, attract aligned clients, and experience more joy, freedom, and revenue.
Grow Your Heart-Centered Business with a Proven System
At 540 Strategies, we know you’re the kind of entrepreneur who’s not just chasing profit—you’re building a business rooted in purpose. To succeed and create meaningful impact, you need a clear, step-by-step system that aligns your message, your offers, and your marketing strategy.
The problem? You’re wearing too many hats. You’re trying to serve clients, run operations, manage your brand, and still figure out where your next lead is coming from. It’s exhausting—and it leaves you feeling overwhelmed, unclear, and financially uncertain.
We believe business growth shouldn’t come at the cost of your peace of mind. And you shouldn’t have to choose between sustainability and success.
We understand how discouraging it can be to look at an unpredictable income stream and question your path forward.
That’s why we’ve helped countless service-based entrepreneurs, consultants, and mission-driven brands implement simple, scalable business growth systems that create stability—without the hustle or burnout.
Here’s how we help:
1. Schedule a Clarity Call –We’ll identify what’s keeping you stuck and define the results you want most.
2. Get a Custom Growth Plan-We’ll map out a strategy aligned with your goals, your values, and your lifestyle.
3. Grow with Support-We’ll work alongside you to important the plan, attract aligned clients, and build momentum.
It’s time to stop operating in survival mode and start creating a business that brings in consistent clients, dependable income, and renewed energy for your mission. Schedule your call today and take the first step toward sustainable growth and JOY-filled success.
540 Strategies Meets You Right Where You Are
Time-Efficient Growth
You don’t need 40 hours a week to see results. Our systems are designed for focused action in short, high-impact bursts.
Built-In
Support
Ongoing support so you never feel overwhelmed, stuck, or alone in your business.
Lifestyle-Friendly Freedom
Our signature five-step system is built to scale your business and protect your time.
Offers for
Every Stage
Whether you’re just getting started or leveling up your impact, we offer aligned programs and services for every season of business.
Customized
Strategy
Every growth plan and marketing strategy is tailored to fit your business model, voice, and vision.
Flexible Investment Options
We believe in accessibility.
That’s why we offer multiple pricing tiers across our coaching, programs, and done-for-you services.
The 540 Strategies Backstory
540 Strategies was born out of a deeply personal pivot. Founder Jaime Ellithorpe, once a burned-out corporate executive, found herself at a crossroads—craving meaningful work that could make a difference while still allowing her to thrive.
From that moment of clarity, 540 Strategies emerged with a clear mission: to help heart-centered entrepreneurs grow businesses rooted in purpose, prosperity, and joy.
Jaime envisioned a company that would support clients in mastering the three pillars of sustainable business success:
Marketing, Mindset, and Manifestation
By helping entrepreneurs install simple client attraction systems, remove subconscious mental blocks, and align their energy with what they truly desire, 540 Strategies became a launchpad for impact-driven leaders.
The number 540 is the numerical equivalent of the word “joy”—and that’s no accident. Joy isn’t just a feeling; it’s the foundation of the entire brand. Every program, product, and plan is intentionally designed to spark joy in the way clients market, sell, and lead.
At 540 Strategies, joy is the strategy—and when entrepreneurs grow from that energy, they not only achieve business success but also create a ripple effect that makes the world a better place.
Four Ways to Grow Your Business with 540 Strategies
Process
Clarify your direction with our proven frameworks like the Triple M System and Steps to Stability — so you always know your next best step.
Training
Access self-guided programs like The Client Attractor Blueprint and Project Happiness to sharpen your marketing and mindset at your own pace.
Coaching
Work alongside a mentor in
our high-touch containers like the
540 Business Growth Lab or
Client Collective to accelerate results with ongoing support.
Agency
Let us build and run your done-for-you LinkedIn lead generation system — so you stay focused on serving clients while we keep your calendar full.
Compare Our Services
Find the Support That Fits Your Stage of Business
Whether you’re clarifying your message, building lead systems, or scaling sustainably — there’s a 540 solution built for exactly where you are. Use this guide to explore which path aligns with your current goals, pace, and support needs.
Self-Paced Marketing Course
Best For: Solo entrepreneurs who need clarity on messaging, niche, and offers
What’s Included:
- 6 strategic modules
- Step-by-step avatar + niche creation
- Messaging templates
- Bonuses for faster implementation
Level of Support: 💻 Self-Guided
Time Commitment: ⏱ Go at your own pace
Mindset + Manifesting Reset
Best For: Business owners who feel mentally stuck, overwhelmed, or disconnected from growth
What’s Included:
- 30 days of audio-guided mindset exercises
- Companion journal
- Practical tools to shift thoughts and energy
Level of Support: 🎧 Daily Audio Support
Time Commitment: ⏱ 10–15 min/day for 30 days
Coaching Program
Best For: Entrepreneurs ready to implement systems, stabilize income, and grow consistently
What’s Included:
- Weekly coaching sessions
- Full access to CAB + bonus training
- Customized growth plan + accountability
Level of Support: 🧑🏫 High-Touch Coaching
Time Commitment: ⏱ 2–3 hrs/week
Agency Service
Best For: Established service providers who want a client pipeline built and managed for them
What’s Included:
- Custom LinkedIn outreach strategy
- Lead generation built for you
- Hands-off system run by our team
Level of Support: ✅ Done-for-You
Time Commitment: ⏱ Minimal (1–2 onboarding calls)
Ongoing Mentorship & Alignment
Best For: Past clients of CAB or 540 Agency ready to sustain growth through mindset, visibility, and joy-fueled leadership
What’s Included:
- Monthly Joy Activation call
- Quarterly intensives
- Guest expert workshops
- Slack/Voxer group coaching
- Joy resource vault
Level of Support: 🌈 High-Touch Community + Coaching
Time Commitment: ⏱ 1–2 hrs/week + access as needed
Offer
Best For
What’s Included
Level of Support
Time Commitment
Client Attractor Blueprint
Self-Paced Marketing Course
Solo entrepreneurs who need clarity on messaging, niche, and offers
- 6 strategic modules
- Step-by-step avatar + niche creation
- Messaging templates
- Bonuses for faster implementation
Self-Guided
Go at your own pace
Project Happiness
Mindset + Manifesting Reset
Business owners who feel mentally stuck, overwhelmed, or disconnected from growth
- 30 days of audio-guided mindset exercises
- Companion journal
- Practical tools to shift thoughts and energy
Daily Audio Support
10–15 min/day for 30 days
540 Business Growth Lab
Coaching Program
Entrepreneurs ready to implement systems, stabilize income, and grow consistently
- Weekly coaching sessions
- Full access to CAB +Weekly coaching sessions
- Customized growth plan + accountability
High-Touch Coaching
2–3 hrs/week
Done-for-You
LinkedIn Lead Gen
Lead Gen Agency Service
Established service providers who want a client pipeline built and managed for them
- Custom LinkedIn outreach strategy
- Lead generation built for you
- Hands-off system run by our team
Done-for-You
Minimal (1–2 onboarding calls)
540 Client Collective
Ongoing Mentorship & Alignment
Past clients of CAB or 540 Agency ready to sustain growth through mindset, visibility, and joy-fueled leadership
- Joy resource vault
- Quarterly intensives
- Guest expert workshops
- Slack/Voxer group coaching
- Monthly Joy Activation call
High-Touch Community + Coaching
1–2 hrs/week + access as needed
Which 540 Path Is Right for You?
Use this simple checklist to identify where you are — and where to go next.
Client Attractor Blueprint (CAB)
If you’re building or rebuilding
your marketing foundation and want clarity on:
- Who your Perfect Client is — and where to find them
- How to talk about your services in a way that actually attracts leads
- What to post or write without second-guessing your message
- How to create a client-attraction plan that feels aligned and doabe
- 🎯 You want: Confidence, clarity, and consistent client leads
- 🎯 Your Path: Client Attractor Blueprint
Start With
Choose
Project Happiness
If you’re emotionally or mentally
stuck and ready for mindset breakthroughs:
- You’re overthinking everything and spiraling in self-doubt
- You feel exhausted, blocked, or out of sync with your business
- You want to reset your mindset, energy, and confidence
- You need structured, daily support to feel better and take action
- 🎯 You want: A mindset reset to feel clear, energized, and aligned
- 🎧 Your Path: Project Happiness — 30-Day Mindset Transformation
Step Into The
540 Growth Lab
If you’re ready to move beyond DIY
and grow faster with strategy + support:
- You’ve nailed your message but need help executing it
- You want real-time feedback on your content, funnels, or offers
- You’re building scalable systems and want expert guidance
- You want to grow steadily — without burnout or busywork
- 🎯 You want: Coaching, structure, and hands-on help to grow smart
- 📈 Your Path: 540 Growth Lab — High-Touch Business Acceleration
Join the
540 Client Collective
If you’ve worked with 540 before —
and
want to stay aligned, visible, and growing:
- You’ve already taken CAB or worked with the agency
- You’re ready for long-term growth through mindset and alignment
- You want to lead with joy, stay elevated, and grow in community
- You’re evolving as a CEO and want a space to be supported
- 🎯 You want: Consistency, elevation, and high-frequency momentum
- 🌈 Your Path: 540 Client Collective — Ongoing Coaching & Alignment
Choose
CAB + Project Happiness
If you want Strategy and a system that
supports how you think, market, and grow
- You’re stuck in both mindset and marketing
- You want external strategy and internal alignment working together
- You want to build momentum from the inside out
- 🎯 You want: A system to support how you think, market, and grow
- 🌟 Your Path: CAB + Project Happiness Bundle
Questions & Answers
Q: What’s the difference between a business plan and a marketing strategy?
A: At 540 Strategies, we define your marketing strategy as the high-level blueprint for how your business will attract and convert ideal clients. Your business plan is the roadmap that breaks this vision down into detailed, actionable steps — from offer positioning to campaign rollout. Whether you need a simple 30-day jumpstart or a robust annual growth roadmap, we design both to fit your goals, personality, and capacity.
Q: Why do I need both a business plan and a marketing strategy?
A: If you’re serious about getting results quickly and sustainably, you need both. A strategy without a plan won’t get implemented, and a plan without a clear strategy won’t get you where you want to go. Most businesses that fail in the first five years lack both. We help you identify the fastest path to visibility, conversions, and revenue by building out a clear message, a compelling offer, and the right systems to support your growth. It’s how we help you build a business that’s aligned, scalable, and joyful to run.
Q: What is the five-step “Steps to Stability” system?
A: The Steps to Stability is our proprietary five-phase system used inside the 540 Business Growth Lab. It was born from years of working with service-based business owners who needed structure without overwhelm. It covers the full business growth journey:
1. Quick Cash Blueprint-Fast track cashflow and expand money channels.
2. Client Attractor Blueprint-Craft your message and magnetize aligned clients.
3. Branding Blueprint-Build your platform and position yourself with confidence.
4. Bigger Sales Blueprint-Charge what you’re worth and sell with ease.
5. Financial Freedom Blueprint-Create scalable systems and lifestyle-driven growth.
Whether you’re starting from scratch or refining what’s already working, this framework keeps your growth focused, joyful, and sustainable.
Q: Why should I hire a marketing consultant to help me grow my business?
A: Growing a business is hard to do alone — especially when you’re juggling client work, content, operations, and big-picture vision. A consultant gives you what friends, family, and even some coaches can’t: objective, expert direction, a repeatable system, and a partner who’s walked the road before.
You’ll save time, avoid missteps, and move faster toward your goals — with someone in your corner helping you build a business that aligns with your values and vision.
Q: Why should I work with 540 Strategies?
A: At 540 Strategies, we believe building a business should feel joyful, not draining. That’s why we bring a holistic, heart-centered approach to strategy, systems, and support. Our founder, Jaime Ellithorpe, brings decades of experience to your side — blending smart automation with human connection and layering in mindset and manifestation principles to make your path feel aligned. We don’t hand you a cookie-cutter plan and disappear. We walk alongside you, build with you, and optimize every step together.
Want to see if we’re a fit? Ask for our 540 Manifesto
— if it resonates, we just might be your people.
Q: What’s your approach to using automation and AI technology?
A: We believe automation and AI should amplify your reach — not replace your voice. At 540 Strategies, we use tools like AI-assisted outreach and automation software to increase efficiency and scale. But once the conversation starts, real humans take over.
No bots. No scripts. No fake accounts. Just genuine connection with real people. We’re here to help you multiply your impact, while staying rooted in integrity, authenticity, and joy.